Cogwheel

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Cogwheel Marketing is a full service digital marketing agency specializing in branded hotels. We know how to leverage brand systems then couple that with supplemental strategies to maximize total online presence.

Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand. Let us work with your sales and revenue management team to identify and close the gaps and target your ideal guests.

Cogwheel Marketing has handled over 70 openings and conversions.

For an overview of our digital marketing services for hotels, visit our website.

Who Are We

Thought Leadership Podcasts

Featured Articles

mind the gap reflecting how hotel digital marketing can bridge the gaps in a hotel commercial strategy
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
person shouting through a loud hailer reflecting the importance to focus on share of voice and prioritize direct bookings
Maximizing Share of Voice and Prioritizing Direct Bookings
person on a laptop making a hotel bookings either via an ota or direct on the hotel website
Breaking Free from OTAs with Paid Search (Case Study)
multiple people in the shape of hands coming together in the same way hotels and marketing agencies can maximize their relationship
4 Ways to Maximize the Marketing Agency and Hotel Relationship
hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend
Branded Hotel Opening: How to Build Awareness with Paid Search
megaphone with various icons coming out of it reflecting the importance for hotels to create the right social media strategy for their specific property
Developing a Social Media Plan For Your Hotel
letters spelling out seo for an article about how to optimize for marriott seo
How to Optimize for Marriott SEO
american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
old plane cockpit reflecting the outdated view of roas as the primary metric for evaluating marketing initiatives
Evolving Past ROAS as the Primary Marketing KPI
word strategy writing on paper illustrating the need for hotels to create their hotel digital marketing strategy before jumping into tactics
Create Your Digital Marketing Strategy Before Jumping Into Tactics
3 people looking at a laptop reflecting the increasing trend of travel Tuesday
25 Ways to Setup Your Hotel Online Presence for Greater Exposure
video thumbnail image of a discussion with cogwheel marketing about the need for hotel sales to think more like marketing if they are to drive topline revenue
To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing
man holding his head in his hands possibly reflecting a frustration with their hotel google ads not driving enough traffic and wondering how to fix it
Hotel Bookings: Transform Digital Marketing Failure Into Success
data sets and charts reflecting importance of a data driven hotel action plans for hotel digital marketing
How Hotels Can Use Big Data for Better Digital Marketing Action Plans
google universal analytics on a laptop
How we Transformed a Hotel’s Booking Game with Google Ads
words digital marketing and phrases related to this topic including seo and ppc
Hotel Marketing KPIs Must Change to Drive Commercial Strategy
two people capturing a balloon festival reflecting the evolving role of experiences in travel
The Power of Influencers and How To Successfully Collaborate
YouTube video thumbnail for discussion with Stephanie Smith of Cogwheel Marketing about Hotel Digital Marketing and asking is your hotel data helping you ask the right questions
Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?
image showing universal analytics and google analytics 4 as part of a cogwheel marketing article comparing the two
10 Differences Between Universal Analytics and Google Analytics 4
pins in a map reflecting importance to hotels of ensuring their local listings are as effective as possible
Primary Local Listings Checklist for Hotels
marketing dual branded hotel cogwheel article image
Marketing a Dual Branded Hotel
hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend
Hotel Digital Paid Media Planning
general manager hotel marketing wishlist based on trends for 2023
25 Point Checklist to Audit Your Hotel’s Total Online Presence
person looking at google map for travel directions which could provide an advertising route for a hotel
Map Advertisements: Should Hotels be Using Them?
mobile phone icons of digital social media platforms
Developing a Social Media Plan for Your Hotel
social media icons on a mobile or tablet
Who Should be Responsible for Your Hotel Social Media
youtube thumbnail for a video discussion about marriage of revenue and marketing with stephanie at cogwheel marketing and connor at topline revenue
The Marriage of Revenue Management and Marketing
lady about to run as the sun rises reflecting the need for hotels to kick start their social media campaigns as we start to move out post pandemic
Kick Start Social Media for Your Hotel in 2022
train tracks reflecting different distribution challenges that could be helped by a channel manager
Determining Your Hotel’s Channel Strategy Within Koddi
thumbnail image for video discussion about marriott hotel system and reports to improve commercial impact
Marriott Branded Hotel? Tips and Advice to Drive Commercial Impact
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