Data scientists are becoming increasingly popular and necessary as industries realize the need to manage data points and understand how to collect and breakdown their data to better advance their business. Data scientists are experts in collecting, analyzing, and interpreting data and can make educated decisions on what to do with and how to use that data.
Within the hospitality industry, data scientists are crucial to understanding the hotel’s data and how to use it to benefit the overall business of the hotel. However, data scientists cannot analyze data without the help of hotel operations staff members who are doing the groundwork of collecting daily data – it doesn’t take a data scientist to be an integral part of a hotel’s data journey.
Data operations, or DataOps, is a data management practice that allows an organization to maximize the value of their data and is a growing discipline across all businesses.
The roles of data professionals are becoming increasingly significant to all businesses and the hospitality industry is finally catching on to its true value.
Every action and task in a hotel generates data, whether you know it or not. When a housekeeper finishes cleaning a room and inputs the completion into a software, that’s data. When a front desk officer checks a guest into their room, that’s data. When a guest orders room service and informs you of their food selection, that’s data. Now how exactly can hotels benefit from the valuable data being generated and collected on a daily basis?
Data goes through a journey and ultimately ends with the data scientists who translate the data into actionable insights. However, in order for the data to make it safely and securely from the beginning to the end, there are many roles to be played by the hotel staff members to ensure its delivery.
