travel
What do Google’s mobile changes mean for travel?
In recent weeks Google has announced a number of tools to respond to user intent for mobile holiday research and booking. This came alongside the not-so-surprising stats that mobile traffic […]
Hoteliers need to change perceptions of Chinese travelers
The fifth annual Chinese International Travel Monitor released by Hotels.com™, has revealed ninety two percent of Chinese travelers plan to increase or maintain spending and one-third of them plan to […]
Sharing Economy Trends and Business Traveler Behaviors
Concur, the world’s leading provider of integrated travel and expense management solutions, today released its innovative State of Business Travel 2016 report at the Global Business Travel Association (GBTA) convention. […]
Cracking Asia Business Travel Market
Asia is the world’s biggest market for business travel, accounting for 38 percent of about $1 trillion in annual spending. And in the next few years, its importance will […]
Choice is Driving the Travel Market
Choice is driving the market, travelers have never had so many forms of travel to choose from, from rail to rental cars and they can call a cab with just […]
Airbnb for Business Partners with Trio of TMCs
Airbnb announced a trio of noteworthy partnerships Tuesday. The company’s Airbnb for Business program has joined forces with American Express Global Business Travel (GBT), BCD Travel and Carlson Wagonlit Travel […]
Google enhancements for travel search and conversions
Google has announced a host of new features to make travel search simpler and aid conversions for retailers. In a blog published on Tuesday afternoon, Google stated that it expects […]
4 Things to Know to Market to US Travelers
NB: This is an article by Catlyn Origitano, Content Marketing Manager at Sojern According to Adobe, 82% of US summer travelers plan on staying domestic. With domestic flight prices down […]
Making online travel content for users in micro-moments
Google’s cleverly devised notion of ‘micro-moments’ poses interesting challenges for travel agents who want to continue to drive new customers to their websites. Don’t know what a micro moment is? […]
Cracking the code for programmatic!
Programmatic technology allows marketers to efficiently bid and place ads using data, enabling them to reach consumers with targeted messaging, on the right device, at the optimum moment of engagement. […]