travel

3 Disruptive Shifts in Travel Search Every Hotel Should Know
We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit
Strong Travel Enthusiasm Maintains European Tourism Rebound
Inflation and increased travel costs are squeezing wallets, however, travel spending is still prioritised against other discretionary spending
5 Summer Trends for Hotels in 2023
What else is in store for hotels in summer 2023? Below are 5 top trends we have identified for hotels this peak season:
Sustainability: The Next Stop for Spanish Tourism Excellence
We examine key aspects of sustainability that are relevant to travel and tourism and suggests ways stakeholders across Spain invest in sustainable offerings
The Importance of Micro-Moments in the Travel Customer Journey
Viewing micro-moments as part of a holistic travel customer journey helps you consider every step of the customer journey and optimize their experience

How to Capitalize on Business Travel Rebound & Bleisure Trends
Bleisure travel and the recovery of global business travel present a unique opportunity for hotels in several ways
How Are The Different Generations Traveling?
As the years go by, different generations have different priorities and the travel industry is starting to take notice
What Motivates Customers to Book Travel?
Understanding external factors that inspire whether or not a customer books a trip, along with what motivates them to upgrade, is key to travel marketing
Is Pent-up Travel Demand At An End? It Depends
Has the pent-up demand that helped fuel a surge in travel as the pandemic ebbed finally run its course? Analyses from two major financial institutions, Mastercard and Bank of America, […]
Tourism in the Metaverse: Can Travel Go Virtual?
The metaverse could enrich the tourism experience in countless innovative ways, but which use cases have most potential, and which are still deemed risky?