travel

Understanding external factors that inspire whether or not a customer books a trip, along with what motivates them to upgrade, is key to travel marketing

Has the pent-up demand that helped fuel a surge in travel as the pandemic ebbed finally run its course? Analyses from two major financial institutions, Mastercard and Bank of America, […]

The metaverse could enrich the tourism experience in countless innovative ways, but which use cases have most potential, and which are still deemed risky?

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

An out-of-the-way destination is in, so take advantage and entice new guests. With some extra marketing love, your town could be an attractive alternative

Travel executives are thinking through the implications of the latest iteration with the race between Microsoft-funded OpenAI’s ChatGPT and Google’s Bard

Travel can be a force for good and travelers themselves are proving to be today’s changemakers, adopting more sustainable travel habits

Move over, millennials. Gen Zers are coming into their own when it comes to spending power, and many are choosing to spend on travel

The ability to leverage technology in lieu of trips, ultimately reducing costs, continues to impact the business travel growth trajectory

The revenge travel trend seems to be holding strong, and exponential levels of demand and direct bookings seem likely to continue in 2023