travel

Tourism in the Metaverse: Can Travel Go Virtual?

The metaverse could enrich the tourism experience in countless innovative ways, but which use cases have most potential, and which are still deemed risky?

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How to be Present for Your Guests at Every Stage of the Booking Journey

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

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How to Market Your Hotel Destination When No One’s Heard of It (Yet)

An out-of-the-way destination is in, so take advantage and entice new guests. With some extra marketing love, your town could be an attractive alternative

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ChatGPT and A.I. Already Changing The Way We Book Travel

Travel executives are thinking through the implications of the latest iteration with the race between Microsoft-funded OpenAI’s ChatGPT and Google’s Bard

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Cost vs Conscience: The Dilemma Dividing Sustainable Travel

Travel can be a force for good and travelers themselves are proving to be today’s changemakers, adopting more sustainable travel habits

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Gen Z Is Poised to Reshape the Travel Industry

Move over, millennials. Gen Zers are coming into their own when it comes to spending power, and many are choosing to spend on travel

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Business Travel Takes Off But Full Recovery Still Delayed

The ability to leverage technology in lieu of trips, ultimately reducing costs, continues to impact the business travel growth trajectory

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Economic Uncertainty be Damned, Revenge Travel is Unstoppable!

The revenge travel trend seems to be holding strong, and exponential levels of demand and direct bookings seem likely to continue in 2023

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Slow Recovery of Chinese Tourism Industry Tells us a Lot

Covid naturally undermined tourism demand. The weak Chinese yuan against the dollar is also affecting purchasing power of Chinese outbound tourists

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What Hoteliers Need to Know From Google Travel Partner Summit

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

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