travel

Travelers Spend Over 5 Hours Researching Trips Before Booking

Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking

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person holding mobile phone reflecting disruptive shifts in travel search that each hotel must know about

3 Disruptive Shifts in Travel Search Every Hotel Should Know

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

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Strong Travel Enthusiasm Maintains European Tourism Rebound

Inflation and increased travel costs are squeezing wallets, however, travel spending is still prioritised against other discretionary spending

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5 Summer Trends for Hotels in 2023

What else is in store for hotels in summer 2023? Below are 5 top trends we have identified for hotels this peak season:

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Sustainability: The Next Stop for Spanish Tourism Excellence

We examine key aspects of sustainability that are relevant to travel and tourism and suggests ways stakeholders across Spain invest in sustainable offerings

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The Importance of Micro-Moments in the Travel Customer Journey

Viewing micro-moments as part of a holistic travel customer journey helps you consider every step of the customer journey and optimize their experience

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man in suit walking with a surfboard reflecting the rebound of business travel and bleisure travel trends

How to Capitalize on Business Travel Rebound & Bleisure Trends

Bleisure travel and the recovery of global business travel present a unique opportunity for hotels in several ways

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How Are The Different Generations Traveling?

As the years go by, different generations have different priorities and the travel industry is starting to take notice

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What Motivates Customers to Book Travel?

Understanding external factors that inspire whether or not a customer books a trip, along with what motivates them to upgrade, is key to travel marketing

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Is Pent-up Travel Demand At An End? It Depends

Has the pent-up demand that helped fuel a surge in travel as the pandemic ebbed finally run its course? Analyses from two major financial institutions, Mastercard and Bank of America, […]

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