travel

Personalisation is key. You need to think about ways to personalise communication with guests before and after they arrive at your hotel

Sentiment suggests a return to pre-COVID levels of business travel may never occur. If it does recover the segment composition will probably look different

You can not afford to lose out on the influx of corporate transient travellers into your hotel. You must take specific measures to attract business travellers

Despite economic concerns todays traveler is experiencing, travel marketers should feel heartened by the clear signals pointing to continued recovery

The global business travel industry continues its progress towards full recovery to 2019 pre-pandemic spending levels, but recovery has hit some headwinds

With business ranking sustainability among their top priorities the report highlights greater visibility at the point of sale for greener travel options

Despite a variety of industry and economic headwinds during Q2, people still found a way to travel, and in many cases, went further afield

Whether you’ve created target personas based on bleisure/workation travellers yet or not, it’s a good idea to do so

Spain, Italy, Turkey and Greece are countries that capture the interest of tourists: travel demand is so concentrated they account for 68% of all research

Before you can attract any guest, you first must know who they are and what they care about. The answer to “Who is the ‘new’ business traveler?” is complex