technology
trivago launch CPA or commissionable model. What is it, how does it work?
trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel
Everything Hotels Should Know About Messaging Through WhatsApp
Ever since WhatsApp hit the market for individual users, people all around the world just can’t seem to get enough of it!
Understanding the Google Core Vitals Update
The sites that improve core vitals score alongside excellent content that benefits customers will find an opportunity to outpace competition
The Future of The CRS: Digital Marketing Connectivity and Open APIs
With the CRS serving as the core of every hotel’s revenue and distribution strategy, there’s potential to build the platform of the future
Mobile Check-In: How to Select the Best Solution for Your Hotel
For guests, mobile check-in is about convenience, the speed of the process, safety, and freedom to choose when to do it
7 Tactics to Keep your Hotel’s Distribution Healthy and Highly Profitable
If you find that your distribution connection hobbles your optimization efforts, then you may find that it’s time to try something new
Which Digital Marketing Tools are Eating Away at Hotel Marketing Dollars?
When the budget gets tight, and we know budgets are tight, get rid of any marketing tools and tech that aren’t critical to driving revenue
The No Nonsense Guide to the GDS for Independent Hotels
The GDS has a bit of an image problem within independent hotels and you probably need a little more info to spread your wings wider online
An Automated World: Artificial Intelligence in the Hotel Industry
Hoteliers must keep on top of Artificial Intelligence trends and ensure they only implement those that will enhance the guest experience.
3 Ways Hoteliers are Using Technology To Keep Occupancy High
A high occupancy rate depends on how your hotel is implementing technological trends and keeping guest safety at the top of your properties
