technology

Starwood taking hotel reservations from Instagram

Everyone wants to use Instagram for sales, and Starwood is hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform LiketoKnow.it to let users […]

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Bots create huge customer service opportunity for airlines

Microsoft and Facebook have launched the “Bot Framework” and “Bot Engine” respectively, which lay the foundations for companies to use services like Skype and Messenger as rich customer-centric conversation platforms. […]

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Fashion brands embrace bots as modern concierges

High-end fashion brands are turning to Facebook Messenger as their modern concierges. At Facebook’s F8 developer conference on Tuesday, the company announced the launch of its chatbot tool, opening it […]

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25hours Hotels Rely on TrustYou for Reputation Management

NB: This is an article from TrustYou 25hours Hotels represent extraordinary design, innovation, and outstanding service. The current eight hotels in Germany, Austria, and Switzerland are individually adapted to each […]

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Pinterest checklist for success: hotel edition

Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active […]

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How Google is interpreting content in 2016

  There have been many significant developments in SEO practices in a relatively small number of years and, with each new algorithm update, marketers have looked at ways to adapt […]

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Adrift Hotel reaches half million plus with Flip.to

NB: This is an article from Flip.to Adrift Hotel and Spa, an eclectic boutique hotel in the heart of Long Beach, Washington, has tapped the Flip.to advocacy platform to attract […]

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Flights vs hotels: where is the market for meta in APAC?

Although many established metasearch markets exist in the region, there is real opportunity for differentiation and innovation in Southeast Asia In Asian markets like China, India and Japan online travel […]

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Driving loyalty through customer experience is the future

Travel firms that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. While competition on price is unlikely to go away, customer experience […]

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Tracking Offline Interactions in Google Analytics

  The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as […]

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