technology

The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]

In recent weeks Google has announced a number of tools to respond to user intent for mobile holiday research and booking. This came alongside the not-so-surprising stats that mobile traffic […]

When considering your opportunities to reach and connect with consumers, the first challenge that almost every marketing manager faces is the overwhelming plethora of choice. With SEO, social media marketing, […]

TrustYou’s acquisition of real-time messaging specialist Checkmate last week fills the missing piece of the data puzzle that it is building in a bid to be the “company that knows […]

None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]

Hotels around the world are in hot pursuit of efficient revenue management methods that not only price their properties successfully, but also help manage their room availability, accept their most […]

Revenue management is key to running a profitable hotel – and unfortunately, with things like online sales, ancillaries, and reporting to stay on top of each day, it’s far from […]

With hotels mobile traffic accounting for 47% of hotel website visits in the first quarter of 2016, we’re constantly on the lookout for the latest and greatest ways to help […]

Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. This has significantly changed the […]

Debate about the tensions in the hotel room distribution market is usually dominated by the battle between direct distribution and the large global OTAs. Hotels understand the value global online […]