technology
The perfect metasearch engine is yet to come
None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]
Driving Revenue: The Bid Price Approach
Hotels around the world are in hot pursuit of efficient revenue management methods that not only price their properties successfully, but also help manage their room availability, accept their most […]
Hotel Room Rates: 10 signs you need a pricing tool
Revenue management is key to running a profitable hotel – and unfortunately, with things like online sales, ancillaries, and reporting to stay on top of each day, it’s far from […]
Facebook Canvas for Hotels: Innovation in Mobile Marketing
With hotels mobile traffic accounting for 47% of hotel website visits in the first quarter of 2016, we’re constantly on the lookout for the latest and greatest ways to help […]
Metasearch Sites: A Marketing Channel for Your Hotel
Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. This has significantly changed the […]
Amadeus hotel room marketplace growing fast
Debate about the tensions in the hotel room distribution market is usually dominated by the battle between direct distribution and the large global OTAs. Hotels understand the value global online […]
Hotel bookings receive chatbot treatment
DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]
In APAC, the Internet is almost completely mobile
With the escalating penetration of smartphones and improving Internet infrastructure across Asia Pacific, the mobile device has become consumers’ primary gateway to the Internet, said market research firm GfK. According […]
How to convert hotel website surfers into bookers
The importance of adopting a multi-channel sales and distribution strategy has gained a lot of popularity in the past years. Offline distribution channels consist of mainly of the hotel sales […]
Google enhancements for travel search and conversions
Google has announced a host of new features to make travel search simpler and aid conversions for retailers. In a blog published on Tuesday afternoon, Google stated that it expects […]