technology

NB: This is an article by SiteMinder. Hoteliers need a well-developed, actionable revenue management strategy in order to create a solid foundation for their business. A revenue management strategy should […]

Hotels are finally beginning to implement messaging strategies that make it easier for their guests to get in touch with them via SMS, WhatsApp, Facebook Messenger, WeChat, and the like. […]

With the advent of cloud computing, the cost of technology has plummeted, a bit like the London FTSE the day after Brexit. The only difference is that, unlike the FTSE […]

Over the past couple of months, TripAdvisor has been participating in Google’s hotel metasearch program. For selected hotels, consumers are seeing TripAdvisor as a place to book. Clicking on the TripAdvisor “Book” […]

NB: This is an article from Duetto Most major hotel brands have invested heavily in their loyalty programs to grow their revenues and fight off online travel agencies, but if […]

2016 SEO best practices 2016 are numerous, but can be divided into 5 categories: Multichannel & hybrid marketing Using Schema Micro-moments Meta descriptions Optimizing site-wide The impact and influence of […]

On social media today, your ability to be creative with the way you market your hotel is as important as mastering the essentials of each platform – if not more […]

The following is the transcript of an email QA with Whitney Cripe, senior director of loyalty marketing at Wyndham Hotel Group. How would you broadly define what Wyndham’s email strategy […]

As most marketers are aware, change is constant when it comes to search engine optimization. Smart hoteliers must adopt a proactive and holistic approach to content creation, marketing and optimization […]

Technology is often blamed for raising the biggest barrier to embracing a “total revenue management” approach. But chances are that you have systems in place that are already up to […]