technology

Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, fairly precise targeting and the opportunity to […]

The hospitality industry is expanding rapidly. Hotel companies break ground on new build projects every week. Many operators are renovating older properties and reopening them as new brands from Marriott, […]

When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our […]

Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming […]

Earlier this year, Google ‘unveiled’ plans to change the layout of their search engine results pages (SERPs for short) whereby no longer would they feature ads on the right hand […]

Fundamental to any great digital marketing strategy for hotels is visual storytelling. Using a blend of words, pictures, video and audio helps convey your property’s unique story to travel shoppers […]

NB: This is an article by SiteMinder. Hoteliers need a well-developed, actionable revenue management strategy in order to create a solid foundation for their business. A revenue management strategy should […]

Hotels are finally beginning to implement messaging strategies that make it easier for their guests to get in touch with them via SMS, WhatsApp, Facebook Messenger, WeChat, and the like. […]

With the advent of cloud computing, the cost of technology has plummeted, a bit like the London FTSE the day after Brexit. The only difference is that, unlike the FTSE […]

Over the past couple of months, TripAdvisor has been participating in Google’s hotel metasearch program. For selected hotels, consumers are seeing TripAdvisor as a place to book. Clicking on the TripAdvisor “Book” […]