technology
5 Ways for Hotels to Counter Growing Pressure from Review Sites
NB: This is an article from Alice Hotels are under increasing pressure to evolve. Review sites, the sharing economy, and even the rise of dedicated hotel technology are making adaptability […]
IHG reservation system advances with direct business on roadmap
InterContinental Hotels Group is pinning a lot on its new Guest Reservation System. GRS is being developed on a community model by Amadeus with IHG the first hotel company on […]
What Marriott learned from faulty Facebook chatbot
Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Customers who had recently browsed through […]
HotelTonight joins mobile loyalty space with app tiered rewards program
HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on […]
TravelClick’s Demand360 enhances IDeaS advanced revenue management solutions
NB: This is an article from TravelClick TravelClick, a global provider of data-driven solutions that enable hotels to maximize their revenue, and IDeaS, the leading provider of revenue management software […]
Cloud IQ predicts shift towards conversion optimisation
There will be a shift in marketing budgets towards technology that helps travel firms convert their browsers into bookers in the next two years, according to an analytics specialist Cloud […]
Instagram and Snapchat on the rise in APAC
TNS Connected Life 2016, a recent global study surveying the online behaviours of approximately 70,000 internet users across 57 countries revealed that the use of visual social media platforms, Instagram […]
Let’s Take a Closer Look at the Google Trips App
Google has always been forward looking and innovative when it comes to helping travelers make planning a trip easier and hassle free. It implemented platforms like the Trip Planning search feature […]
Driving Direct Bookings Through Email Marketing
Focusing on driving more direct bookings has become a topic of great debate in the hospitality industry this year. Owners and operators alike are determined to focus efforts not only […]
Analysis of how Expedia converts visitors into customers
$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn. That’s Expedia in a nutshell. One of the largest travel sites in the world, Expedia and […]
