sales

We recommend a soft promotion early November and increase spend from mid November. This should help sales of vouchers pick up end November

Budgeting for 2021 is a new horizon for us all. Financial planning is not business as usual and crafting the perfect budget is challenging

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

What imagery are Sales using? How much of the wedding day experience are you expecting potential customers to imagine without seeing a photo?

Keep fighting for share of wallet and pent up demand to go out to capture holiday 2020 bookings and place your hotel better for the recovery

Now, it’s time to begin! Proactively driving guests can be more expensive, because you are both creating the demand and fulfilling demand

All in all, the current results in the Benelux region are remarkably positive. We would venture to say that the recovery period has started

The pandemic has thrown off 2020 forecasts and limited usefulness of historical data, setting a budget for 2021 will be a new experience

Consumer budgets might be tighter and travel closer to home. Create campaigns that take account of factors influencing this festive season

Now is time to start preparing voucher campaigns. Before we explore selling your vouchers, let’s look at when to start the promotion phase