sales

Although group and event leads are higher than it was a year ago, demand is still not where it once was, so this is a good time to build new sales habits

What you really need are ways to increase your revenue or cut your costs: upselling is a rare gems that provides just that

A few properties have begun to trailblaze this new commercial strategy path and it will likely become a common structure for independent hotels and resorts

Trying out new ideas can sometimes lead to unbelievable results. Here are 7 room sales strategies to increase your hotel’s room occupancy and revenue

Using automated upselling can make the selling process smoother. Automation can help you give guests a good experience while boosting conversion rates

Stepping outside your comp set comfort zone allows you to understand where your customers might be booking but also what your market’s customers are booking

Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities

Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Remember also that guest behaviour keeps changing. Segmentation is not a “do it once and forget” exercise – keep digging into your data