sales

Trying out new ideas can sometimes lead to unbelievable results. Here are 7 room sales strategies to increase your hotel’s room occupancy and revenue

Using automated upselling can make the selling process smoother. Automation can help you give guests a good experience while boosting conversion rates

Stepping outside your comp set comfort zone allows you to understand where your customers might be booking but also what your market’s customers are booking

Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities

Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Remember also that guest behaviour keeps changing. Segmentation is not a “do it once and forget” exercise – keep digging into your data

Your hotel might remain closed or in trouble, but this will change soon as markets become healthy. The success of the Long Game will start with you

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience