Reviews

As travelers set sights on more travel and more experiences, hoteliers must prioritize improving their hotel reputation and expanding their digital presence

With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs

There is no mistaking the importance of online reviews for hospitality. 85% customers trust an online review before making a booking

The most well known review site in this industry is Tripadvisor, and, naturally, all hotels want to get the best possible reviews and comments

When looking at online hotel and lodging reviews, consumers and even hotel management know to take stars, or lack thereof, with a grain of salt

As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses

Negative reviews can drive away customers and hurt revenue, leaving a bad taste in customers’ mouths. A simple text message can help reduce this

More than ever, guests have less brand loyalty. Today’s traveler is motivated by factors including price, location, and, importantly, your online reputation

Handling reviews and online reputation manually across hundreds of sites is no doubt a challenging task, but your online reputation has a commercial value

You should analyse your guest feedback data to delve further into their wants and needs to understand what they pay attention to during their hotel stay