Reviews

Sentiment Snapshot: How Much Does a Bad Review Really Cost?
Considering both pricing and review scores, a Hotel can enhance its value proposition. Aiming for better reviews to while maintain competitive pricing
Guest Review Responses: Guess What, The Secret Weapon Is Not AI
Embrace the power of AI, but never underestimate the paramount importance of human review and editing – your hotel reputation depends on it
Crafting the Perfect Hotel Thank You Message
A thank you message does more than express gratitude; it reinforces the guest’s decision to choose, enhancing their overall experience and satisfaction
Love Language: The Reputation Value of Thoughtful Review Replies
Each guest review, is an opportunity for hotels to communicate their love language: thoughtful, personalized replies that show guests are valued
Why Guest Reviews Matter More Than Ever in 2025
With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking
How to Really Make Money with a Hotel: Maximizing Hotel Profit
Yield Management isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit
How to Respond to Google Reviews
The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings
What is the Booking.com 2025 Review Score Update?
The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience
Top 10 Reputation Management Trends Impacting Hotels in 2025
The top 10 emerging trends, including AI-driven guest communication and focus on recent reviews, will reshape reputation management in hotels
Responding to Online Reviews for Positive Guest Engagement
By responding thoughtfully to reviews, you demonstrate your commitment to customer satisfaction and show potential guests that you value their opinions