Reviews

A thank you message does more than express gratitude; it reinforces the guest’s decision to choose, enhancing their overall experience and satisfaction

Each guest review, is an opportunity for hotels to communicate their love language: thoughtful, personalized replies that show guests are valued

With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking

Yield Management isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit

The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings

The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience

The top 10 emerging trends, including AI-driven guest communication and focus on recent reviews, will reshape reputation management in hotels

By responding thoughtfully to reviews, you demonstrate your commitment to customer satisfaction and show potential guests that you value their opinions

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

Leveraging high season reviews can keep your property top-of-mind and thriving even during quieter months. Here’s how and why it matters