revenue

Why Hotels Need to Shift from RevPAR to NetRevPAR

We examine risks of having a myopic focus on RevPAR and explore how a balanced approach can lead to long-term success and customer satisfaction

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Will AI Finally Drive Innovation In Hotel Commercial Strategy?

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

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How to Write Lead Nurture Emails That Actually Convert

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

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6 Ways Hotels Can Boost Midweek Occupancy

Contrary to instinct, reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel credibility

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5 Unexpected Effects of Shopping Cart Abandonment

The effects of shopping cart abandonment go far beyond the missed revenue opportunity that occurs in the moment – there is a ripple effect

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increasing coins with an arrow reflecting upselling trends in hotels

Upselling and Cross-Selling: Driving Hotel Ancillary Revenue

Upselling and cross-selling techniques are powerful tools that enable hotels to increase ancillary revenue while providing guests with enhanced experiences

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Mastering The Art of Resort Revenue Management

Resort revenue management has become an indispensable tool for businesses, fostering strategies that maximize yield and build strong customer relationships

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Trapped in Commoditization: How Hotels Can Charge Premium Rate

Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels

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How to Increase Repeat Guests at Your Hotel

Customer retention is the secret to healthy growth and profitability – it’s also how you turn guests into brand ambassadors

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3 eCommerce Trends Hotels Can Use To Boost Direct Bookings

We’re diving deep into three transformative eCommerce strategies to explore how they can boost direct bookings and craft an unparalleled guest experience

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