revenue

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

Modern revenue management is no longer about pricing alone; it’s a holistic strategy influencing every aspect of hotel operations

We look at the Revenue Managers current responsibilities and future developments of this role, as well as opportunities and challenges faced

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

The gap between a data-savvy hotel and those with outdated methods is growing fast and it directly affects your revenue, profit and market share

Competitor rates are a factor in your forecasting, but placing more weight on value proposition and other demand indicators is beneficial

Whether upselling, re-engaging past inquiries, or creating enticing bundled offers, a proactive sales approach will optimize performance and profitability

By aligning upgrade offers with guests preferences you empower them to shape their own stay, and stronger revenue will naturally follow

We cover 15 actionable tips to strategically position your hotel to boost occupancy rates and revenue, increase direct bookings and guest satisfaction