revenue

By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests

Hourly bookings enable otherwise empty rooms and spaces to generate revenue, though you must take your demand and seasonality into account

One of the reasons why guest journeys have become so popular is because they help hoteliers deliver a seamless guest experience

Your emails need to be thoughtful, targeted, and personal. Here are top tips to make your hotel sales emails more engaging through personalization

Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?

It’s time to confront these challenges head-on and transform every aspect of your guest experience into a revenue-generating powerhouse

With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking

Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy

We explore the key trends shaping the revenue management landscape during 2025 and how hotels are already adapting to the new environment

First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience