revenue

Budgeting isn’t just about plugging numbers into a spreadsheet. It’s your chance to step back and see the bigger picture. Ask yourself:

That’s why the real shift is from descriptive analytics to predictive and prescriptive analytics. It gives you a forward view so you can:

A ghost booking typically fails pre-authorisation or guest verification and converts into no-shows unless you catch and cancel it proactively

The truth is, pricing “too cheap” can alienate your ideal audience. Let’s look at why this happens and how to set rates that attract the right guests

In the UK, numbers paint a sobering picture. Flat revenues and rising labour costs are squeezing margins to their thinnest levels in years

When you can unify every piece of guest data into a single, reliable view, all those missed opportunities start to disappear

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

Lowering prices too much can have long-term effects: guests get used to discounted rates, making it harder to return to normal pricing later

Here are 5 ways to market a hotel across the guest journey to elevate visibility, drive demand, convert bookings, and make the most of the festive season

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience