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Pitfalls in Hotel Competitor Analysis and How to Fix Them
This article outlines best practices for hotel competitor analysis and highlights the most common mistakes to avoid
The Hidden Cost of Discounts
The decision to discount is driven by the desire to hit short-term revenue targets, or stay competitive, but these discounts have long-term implications
7 Ways for Hotels to Capture Profitable Group Business
Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy
Your Forecast Is Wrong – But Not for the Reason You Think
Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality
Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)
In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly
Hotel Commercial Strategy: Solutions and Optimisation
We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one
Anatomy of a High-Converting Website to Increase Conversions
A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency
6 Ways OTAs Think Differently
OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship
Why Chasing Occupancy Is Killing Your Hotel Profit
It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest
Are Personalized Prices the Future for the Hotel Industry?
Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?
