revenue

When profitability is limited, a price first strategy quickly becomes a race to the bottom, eroding financial performance and diluting customer trust

The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability

In hotel sales, leads can range from a quick inquiry from a meeting planner to a corporate account exploring next year’s events

While transient direct booking strategies have matured, one revenue stream still uses outdated processes: group rooms and meeting space sales

A picture of slow growth, margin pressure, and an uneven recovery signals to hoteliers that 2026 forecasts will require more nuance than ever before

Digging into bleisure travel statistics reveals hotels should sell local experiences, reward loyalty, and maximise the value of every stay

Revenue managers live on the edge of uncertainty: but every scare comes with wisdom. Every “uh-oh” becomes a “next time, I’ll know better.”

The era of RevPAR as a sole performance indicator is over. If this is the only thing we are capable of optimizing today, the industry is structurally broken

The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle

The key to unlocking your hotel’s true profit potential isn’t in that single average number, but in understanding its daily distribution