revenue

Forecasts are Falling: Time to Look Inward and Refine 2026 Plan

A picture of slow growth, margin pressure, and an uneven recovery signals to hoteliers that 2026 forecasts will require more nuance than ever before

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man in suit walking with a surfboard reflecting bleisure travel and why it matters for hotels

How Can Hotels Capitalise On The Growing Bleisure Travel?

Digging into bleisure travel statistics reveals hotels should sell local experiences, reward loyalty, and maximise the value of every stay

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man standing in front of calculations and algorithms reflecting the complexities of what keeps revenue managers up at night

What Keeps Revenue Managers Up at Night

Revenue managers live on the edge of uncertainty: but every scare comes with wisdom. Every “uh-oh” becomes a “next time, I’ll know better.”

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Beyond RevPAR – Strategic Total Business Optimization

The era of RevPAR as a sole performance indicator is over. If this is the only thing we are capable of optimizing today, the industry is structurally broken

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7 Direct Booking Strategies That Don’t Require Lowering Rates

The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle

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Are Your Hotel KPIs Lying to You? Why Averages Are Costing Profit

The key to unlocking your hotel’s true profit potential isn’t in that single average number, but in understanding its daily distribution

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Hotel Pricing Strategies: Optimizing Room Rates Effectively

We explore how hotels can create smarter, more responsive pricing models that not only maximize revenue but also guest satisfaction

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The End of Revenue Management: Welcome to Profit Optimization

Revenue management was never meant to stop at the room door and has now evolved into something more powerful and far more demanding

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Lack of Enterprise Visibility Costing Hotels Loyalty and Revenue

Lack of enterprise visibility isn’t just about inconsistent guest experiences. Without it, every blind spot becomes a revenue leak

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Lead Nurturing for Hotels: From Inquiry to Confirmation

Strategic hotel lead nurturing closes the gap between interest and revenue, transforming casual inquiries into committed stays

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