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revenue

What’s the Real Cost of a Bad Review? It’s More Than You Think

While positive reviews can drive business, a single bad review can cause serious damage. But how much does a bad review really cost?

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person looking at spreadsheets rather than using an rms to deliver stronger pricing decisions

Why Your RMS Isn’t Delivering and How Better Training Can Fix It

Let’s take a look at why RMS tools seem to fall short – and how you can start getting better results from the tech you already have

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4 forms of light reflecting evolution in the same way the rms revenue management system has evolved from purely to intuition to data driven decision making

Quick Revenue Management System (RMS) Selection Insights

Selecting the right RMS is critical and nuanced, requiring attention to functionality and an understanding of where human expertise remains irreplaceable

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Decode the Relationship Between Hotel Rates and Guest Reviews

Does charging more lead to harsher guest reviews? Is there a ‘tipping point’? A rate threshold beyond which guest satisfaction might dip

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How to Optimize Your Event Pricing Strategy to Drive Bookings

By carefully executing an event pricing strategy, venue event managers can optimize bookings, maximize revenue and ensure financial success

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Guest Reviews and Feedback: The Path to Increased Revenue

Guest reviews offer more than just a revenue benefit, they are also a real-time audit of your property operations, providing valuable insights into:

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The 3 Pillars of Hotel Profit: A Simple Business Model

Forget the myth that managing a hotel is complex. At its heart, the hotel business model revolves around three fundamental steps:

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Hotel Commercial Strategy in University Markets

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

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Hotel Loyalty Programs Continue to Prove Their Value

Loyalty programs have evolved beyond just rewarding frequent travelers and data confirms they remain a relatively cost-efficient way to drive occupancy

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Follow Up Email Facts Hotel Sales Teams Can Not Ignore

Let’s break down five facts that reveal just how crucial follow-ups and speed are in both the prospecting and proposal stages of hotel sales

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