revenue
When revenue managers become matchmakers
RM is often viewed as a clinical process but it can really help airlines choose customers wisely, while delivering them a relevant and personal experience. Often revenue management is viewed […]
Why total revenue management is like spinning plates
NB: This is a viewpoint by Pamela Whitby, editor of EyeForTravel. There is really only one thing that hotel people need to remember: that they are in the service business. […]
Revenue Managers have taken the Five Ps from Marketers
For years, we’ve all been reading about the need to coordinate the activities of Revenue Management and Marketing into one synergistic Revenue Generation process. In practice what is really happening […]
Why the hotel industry isn’t afraid of Airbnb (yet)
According to venture capitalists, Airbnb is worth $25 billion—more than major hotel chains Hilton ($24.1 billion market capitalization), Marriott ($18.7 billion), Starwood ($12.7), and Wyndham ($9 billion). But that doesn’t […]
8 Best Practices for Hotel Revenue Managers
The 10,000 or so hotel revenue managers around the world are self-dividing into two distinct categories: those that are well prepared (or preparing) for 2024 and those that are well prepared […]
A Revenue Managers Guide to Surviving the Awkward Teenage Years
Revenue management is a relatively young discipline in the hotel industry. Hotels only started to broadly adopt revenue management processes and systems in the late 90s and early 2000s. While […]
Revenue Strategy Reaches Hotel Students
Essec’s Online “Fundamentals of Revenue Management” Course, Powered by Duetto, Registers More than 1,300 Students in Less than a Week London, November 16, 2015 – As higher education goes online […]
Owners demand yield maximizing Revenue Management
Europe is at the hard end of the revenue management discipline, but the lead on data and education comes from North America. Those who think revenue management is just one […]
Maximize revenues from your SEM campaigns
Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients, with more than 25% of direct online revenue coming as a direct result of […]
Revenue Premiums Offset Greater Costs in Historic Hotels
When old hotels age gracefully and purposefully, they are able to achieve “grande dame” status. These properties typically compete in the luxury or upper-upscale market segments and frequently outperform the […]
