revenue

The problem with hotel distribution today is that most hoteliers are optimising distribution based on accounting numbers, not economic reality

Hotels can’t afford rearview forecasting. The result is biased predictions and missed profitability that should be captured with a clearer forward view

Pressure testing your revenue strategy is not about tearing everything apart. It is about identifying weak assumptions and hidden risks early

Revenue success in 2026 won’t come from inefficient processes, guesswork, or last-minute scrambling. It will come from building the right foundations

To design a hotel loyalty program that builds revenue, ditch traditional points-based rewards and shift your strategy to immediate perks and personalization

Hotels can develop property-specific strategies that strengthen pricing decisions and improve marketing effectiveness to improve direct bookings

3 areas stand out this year as major revenue drivers: real-time segmentation, forecasting and dynamic pricing. Here we look at each in turn

When AI is embedded natively into how a hotel sells itself, distribution becomes a revenue multiplier, not a tech expense

In 2026, hotel success is not about predicting the future perfectly. It is about building a business that can adapt faster than the market around it

Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together