revenue

Here is the truth: direct bookings are not free. They require significant investment, ongoing effort and a strategic approach

We’ll explore some of the key metrics that reveal whether top-line revenue growth is translating into real bottom-line profit

When ADR growth slows, the smartest revenue managers stop chasing rate for its own sake. What actually moves the needle is balance

Testing new ideas and experimenting with sales strategies isn’t just “nice to have”, it’s essential. It helps us learn what works and what doesn’t

This article provides actionable strategies to help independent hotels capture multigenerational bookings and turn them into repeat guests

The VAT change alone won’t shape demand but how hotels communicate their value. Hotels should present their offering confidently and consistently

Black Friday and Cyber Monday have been established as top selling days in the hotel industry, too. However, there are risks involved: those who offer discounts on room rates without […]

High occupancy can distract. A full hotel can be the least profitable version of itself when the wrong segments dominate the house

The MICE market in London is currently strong. The city’s strategic location and infrastructure continue to make it a leader

The people getting the most value from AI today are those using it in a way that gives them more control over their decisions, not less