revenue

What’s actually happening is not a drop in demand, it’s a shift in how that demand behaves and that shift is where hotels either win or fall behind

Successful pricing strategies should be based not only on data, but also on a deep understanding of human decision-making psychology

In an industry where speed, accuracy, and cross-team alignment can make or break revenue performance, “barely” is no longer good enough

In a highly volatile environment, taking a “set it and forget it” approach to pricing and inventory management is risky

There is a balancing act between occupancy, rate, and long-term positioning, and those trade-offs do not lend themselves to simple pricing decisions

To grow revenue and drive long-term profitability, we must stop treating data as a tech problem and start treating it as a commercial discipline

To maximize revenue performance, you need to understand not only where bookings come from, but also how much profit each channel delivers

For hotel chains and groups, the Spring seasonal surge is not just a revenue opportunity. It’s a testing ground. Here are five proven approaches

Just like getting a hotel to rank on page one of Google, discoverability is about being an option in the consideration set, or were we even surfaced

What follows is a synthesis of the core data challenges that customers and prospects across the industry are actively working to resolve in 2026