revenue

For hoteliers, understanding how guests behave is just as important as knowing where they book. Here are 7 hospitality trends shaping hotel bookings in 2026

The Best Rate Guarantee is used to overcome a lack of trust, but luxury travellers aren’t worried about saving €20. They worry about making a wrong choice

If you’re considering intentional overbooking, start with one rule: never overbook to compensate for weak demand. Overbooking is a hedge

Hospitality isn’t about beds and bathrooms. It’s about feeling welcome, known, safe and surprised. Those are human things

By taking a few minutes each week to review the right event reports, venue managers can make faster, more confident decisions that keep revenue steady

Commercial leaders are shifting from revenue management to total profit optimization. That means looking beyond rooms to consider every revenue stream

AI has not eliminated the travelers journey; it has condensed it. Discovery is faster, options are filtered earlier with less touchpoints before deciding

Applied strategically, early bird campaigns allow hotels to capture high-intent guests early, protect rate integrity, and reduce dependency on OTA demand

For GMs and owners, the real question isn’t whether revenue management is changing. It is whether your strategy is changing with it

Today’s profitable hotels skip the guesswork and gut instinct in favor of precision pricing, recognising the market shifts fast these days