revenue
Is Your Hotel Optimized for GDS
The key to the GDS channel is meeting the search expectations of travel agents. We look at how you can tailor your GDS content to drive more revenue
Website Turning Guests Away? 5 Mistakes That Hurt Conversions
Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions
Game Theory in Luxury Hospitality Marketing: The Strategic Edge
Game theory equips hotels with tools to analyze the market landscape, anticipate competitors’ moves, and develop counter-strategies
Budgeting in Hotels: Theory, Practice and Outlook 2025!
The economic outlook is positive, but rising costs and changing guest expectations require continuous adjustment and optimization of the budgeting processes
Low Prices Guarantee High Hotel Occupancy: Myth Debunking
Setting prices too low can have several detrimental effects on a hotel’s revenue, profitability, and overall brand perception
Maximize Profit: Selecting the Right Hotel Channel Manager
While a channel manager is key for independent hoteliers, selecting the right channel management partner can be daunting. Here are features to consider
Beyond Budget: Three Smarter Ways to Control Hotel Performance
Traditional budgeting has long been the standard for financial control in the hotel industry, but the budget can become irrelevant far too quickly
Strategies to Optimize Your Hotel Profit Margins
There are two strategies you can apply to consistently unlock high profit margins. Here, we’ll list those strategies and straightforward ways to use them
How to Turn OTA Exposure into Direct Bookings
The true failure lies not in receiving OTA bookings, but in failing to convert those OTA guests into direct booking customers in the future
Drive Profits With an Open Pricing Revenue Management Strategy
Rethinking your pricing approach and taking the first steps to a more a profitable Open Pricing strategy doesn’t require significant investment