revenue

Revenue management is a complex discipline. When practiced fully, it reduces bottom-line drainers such as spillage, spoilage, or overbooking

Your hotel should have a tailored pricing strategy that fits its unique needs, but there are common practices that can be honed to improve performance

In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a […]

In the world of events, they are not all created equally when it comes to the impact they will have on demand

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

Last minute bookings enable you to fill rooms that otherwise go unsold, so it’s worthwhile to create a strategy for them. Use these tips to get started!

Don’t let another year go by constrained by outdated practices – harness the power of forecasting for a truly competitive advantage

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful