revenue

Upselling and cross-selling are effective marketing strategies. Though they are very productive, they can pose marketing hazards if not done correctly

Just as the hotel industry is finding its feet after two of the most tumultuous years in living memory, hotels are now faced with a fresh challenge

Occupancy for 2022 is projected to come in under the pre-pandemic comparable, while ADR and RevPAR forecasted at $14 and $6 higher than 2019, respectively

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

OTA reservations are, without a doubt, a lifeline for hotels. Use the following steps to get your strategy working efficiently and maximize your revenue

As Europe prepares itself for a summer of travel, hotels have the perfect opportunity to see positive results at a time when they need it the most

Real-time reservations are one of the easiest ways to increase profitability through upselling and paying less commission to third party reservation sites

In negative flow-through, revenue is positive, but GOP is negative. It can also be where revenue is increasing, but profitability ratio is in negative state

Luxury hotels may be leading rate recovery, but pricing has reached pre-pandemic levels extremely rapidly, with all six classes reporting ADR highs

We figured that the best way to see how happy guests are with their upselling experience is to go directly to the source: Hotel Guest Reviews