revenue

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

If you want to generate the largest revenue in your property, you need to understand how the four revenue drivers for hotels break down:

Total revenue and profit optimization has been discussed for many years. Revenue managers cannot do everything simultaneously, so what is the next step?

We look at what a data driven strategy is, and how the right tools can help access meaningful and measurable results that help you react to market trends

Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

For a revenue managers with the luxury of a higher market share than the fair share of the market, it is time to start thinking about profit maximization

RevPAR is a valuable metric for measuring a hotel’s financial performance and market position, but it should not be used in isolation

There are many challenges facing revenue management professionals, including non-actionable data, never having enough time, big league competition, and more