revenue
7 Direct Booking Strategies That Don’t Require Lowering Rates
The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle
Are Your Hotel KPIs Lying to You? Why Averages Are Costing Profit
The key to unlocking your hotel’s true profit potential isn’t in that single average number, but in understanding its daily distribution
Hotel Pricing Strategies: Optimizing Room Rates Effectively
We explore how hotels can create smarter, more responsive pricing models that not only maximize revenue but also guest satisfaction
The End of Revenue Management: Welcome to Profit Optimization
Revenue management was never meant to stop at the room door and has now evolved into something more powerful and far more demanding
Lack of Enterprise Visibility Costing Hotels Loyalty and Revenue
Lack of enterprise visibility isn’t just about inconsistent guest experiences. Without it, every blind spot becomes a revenue leak
Lead Nurturing for Hotels: From Inquiry to Confirmation
Strategic hotel lead nurturing closes the gap between interest and revenue, transforming casual inquiries into committed stays
Benchmarking Enhanced with USALI 12th Revised Edition
The USALI 12th Revised Edition introduces several enhancements that directly support better benchmarking and hotel performance analytics
6 Hotel Paid Advertising Myths You Need to Stop Believing
Most of the paid advertising “horror stories” are myths and believing them could cost your hotel tens of thousands in lost revenue every year
No Pick-Up, No Pulse: Why It’s So Important for a Hotel
Pick-up is a key indicator for assessing current market demand and the effectiveness of pricing strategies – the heartbeat of the hotel
How to Build a Best In Class Direct Booking Strategy
To drive direct booking and maximize revenue, hotels must clearly communicate their value proposition while aligning marketing efforts across all channels
