revenue
Is Your CompSet Built for Profit?
The key question for hotel leaders has changed. It’s no longer “How much revenue did we generate?” but “How much profit did we keep?”
The Black Friday Effect: Turn Deals into Website Direct Bookings
Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%
Strategic Metrics for Hotel Marketing and Sales Teams
We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data
What Sales and Revenue Need to Talk About (But Rarely Do)
Sales and Revenue are not opponents. They’re two halves of the same engine. One brings in business, the other makes sure it’s profitable
GDS vs OTAs vs Direct: Maximise Hotel Bookings Across Channels
The trick isn’t choosing one over the other, it is knowing how to balance all three. When comparing OTAs, direct bookings, and GDS, the difference is clear
Hotel Pickup Analysis: What It Is And How To Use It
In recent years, you’ve probably heard it again and again in the hospitality world: “The market changes too fast – it’s impossible to predict demand.” NB: This is an article […]
Total Revenue: Hotel Upselling Across Guest Touchpoints
When done correctly, hotel upselling is not about pressuring guests to spend more, it’s about matching them with experiences they’ll value most
Rebuild Revenue Management Around Profit and the Guest
Replace them with a simple operating system for revenue performance: one strategy, two distinct roles and a guest-first operating model
Build Your Direct Booking Machine: The Strategy Hotels Need
By engaging directly with guests at the opportune time, hotels can customize services more effectively, leading to deeper guest satisfaction
How Independent Hotels Can Conquer 6 Revenue Challenges
Independent hotels can still master revenue management by focusing on strategy, prioritizing the right metrics and stream workflows
