revenue

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

The gap between a data-savvy hotel and those with outdated methods is growing fast and it directly affects your revenue, profit and market share

Competitor rates are a factor in your forecasting, but placing more weight on value proposition and other demand indicators is beneficial

Whether upselling, re-engaging past inquiries, or creating enticing bundled offers, a proactive sales approach will optimize performance and profitability

By aligning upgrade offers with guests preferences you empower them to shape their own stay, and stronger revenue will naturally follow

We cover 15 actionable tips to strategically position your hotel to boost occupancy rates and revenue, increase direct bookings and guest satisfaction

Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue

We outline five proven data signals that clearly indicate when to confidently raise your rates. These aren’t theoretical concepts but practical indicators

Flow through is a key profitability metric. It’s useful for spotting cost issues that might not be obvious when you’re focused on boosting bookings

One of the most powerful enablers of agile revenue management is mobile. Being able to update a rate from your phone changes everything