reservations

Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?

A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence

Achieving 100% occupancy is essential yet a crucial process for hoteliers, and last-minute bookings are what save them from such unbearable losses

Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.

Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue

Hotels that place greater emphasis on maintaining long-term relationships with existing guests rather than pursuing new ones benefit from higher profits

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

To attract the share of direct sales they’re losing, hotels must match OTAs perceived convenience. One way to do this is implementing a booking engine

Hotels are going to fill up; no doubt about that. Properties with the most agile platforms will be most effective at pricing and yielding highest RevPAR

There are a few statistics that stay top-of-mind for any hotel manager. Occupancy rate is one of the big ones – and with good reason