pricing

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

However, unlike in 2019, we expect further performance deterioration ahead as business group demand will not pick up slack of waning leisure room demand

Indexing is incredibly versatile. Generally, 2019 should be “base” year on your index and serve as the replacement for any chart using y-o-y percent change

Guests who book packages are less likely to cancel reservations, stay longer, and spend more. Experts believe the ADR for package stay is higher than FITs

The key is to observe booking pace of each different room type during different demand seasons and vary difference between them to maximize revenue results

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

Overall, 90% of all markets were either in “Recovery” or “Peak”, with the latter signifying TRI RevPAR is higher than it was in the comparable week of 2019

The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand

For the past six weeks, Resort location hotels have had the highest occupancy and this week was no exception with occupancy of 76%

While we should celebrate the improvement in hotel performance, we also need to remain realistic that we are a way off from the performance we saw in 2019