pricing

Implementing a revenue strategy comes with a unique set of challenges, on top of the existing challenges facing hotels at the moment due to the pandemic.

April 2020 was not for the faint of heart and will live in infamy for the hotel industry, which saw the bulk of its key performance indicators sink

Hotels are going to fill up; no doubt about that. Properties with the most agile platforms will be most effective at pricing and yielding highest RevPAR

Signs late last week pointed to a negative hotel performance impact from the hacking of the Colonial Pipeline and resulting gas shortages

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

a Revenue manager should not only prepare accurately the strategy, but also be open and flexible, constantly measure the results, and work with technology

Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch

Vaccination campaigns are fired up and countries are reopening. It’s time to look at a future where hotels will be able to operate in high demand again

The pandemic has demanded that industry be creative with its rate offerings, promoting flexibility with direct bookings and a push towards personalization

For a third week, U.S. hotel occupancy remained just above 57% and 54% on a total-room-inventory basis (TRI), which accounts for temporarily closed hotels