pricing

Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

Hotels saw reservations peak to all time high after the Prime Minister’s announcement of the roadmap to release the lockdown here in the UK

It is critical for hotels in the corporate destinations of Brazil to track various segments of demand and be prepared when the tide turns in their favor

Families are taking many things into account when they travel this summer. What travel looks like and what travellers look for in a hotel has shifted

The aim of a hotel break-even analysis is to identify the number of sales, in unit or monetary value, for which the total costs equal the total revenue

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business

With light at the end of the tunnel, it’s time to look forward, plan your revenue recovery strategy, and consider how to be successful in new normal

As a hotelier, this is the time to take stock, plan for reopening and innovatively think of ways to improve your average booking value

While data is the oxygen that is going to fuel better pricing decisions the question still remains, will human decision-making triumph over machines