pricing

There is a major shift going on in the market. For the foreseeable future, flexible rate strategies are on the rise and non-refundable rates are being cut

Creating hotel packages is no rocket science, but must be strategic. You should consider certain factors while crafting offers that don’t jeopardise revenue

If we truly want to optimize every opportunity, is there a strategy to change our revenue management focus from more than just room pricing?

It is time to determine how we will achieve top line budget goals whilst keeping bottom line costs in check. Revenue Management strategy plays a key role

With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms

Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy

The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions

Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for

Reasons for projected rates increase include restored hotel services, sellers more aggressively addressing financial challenges, and group demand recovery

As conversations around monetising new hotel offerings increase, everyone needs to be speaking the same language and guided by a consistent yardstick