pricing
Air trends and ticket pricing for the year ahead
Expedia, in partnership with the Airlines Reporting Corporation (ARC), has released a new white paper, Preparing for Take-Off: Air Travel Trends 2015, that analyzes a comprehensive set of global air travel […]
Searching for Blue Oceans in Pricing
Crisis times demand switch in pricing strategy towards less ‘discount-based’ and more ‘value-based’ one; The key to maintaining the levels of occupancy in crisis time is to retain your target […]
Factor to Consider When Developing a Pricing Model
As marketers flex this analytical muscle they are able to develop a variety of models – from marketing mix to attribution, from segmentation to pricing; We’ve been involved in a […]
What is Value Based Pricing?
Value-based pricing aims for prices to reflect the value customers associate with a product or service offering. Simple enough to state, but what does this mean? In the mind of […]
