pricing

With a 25+ year career in revenue, I cannot begin to count the number of times that I have been asked that very question. NB: This is an article from […]

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into […]

We aim to highlight the evolving role of revenue managers in an industry increasingly influenced by AI and consider how best to integrate tech advancements

Also known as attribute-based pricing, this shift allows guests to customize their stay by selecting only the necessary services, enhancing their experience

The key to the GDS channel is meeting the search expectations of travel agents. We look at how you can tailor your GDS content to drive more revenue

Game theory equips hotels with tools to analyze the market landscape, anticipate competitors’ moves, and develop counter-strategies

Setting prices too low can have several detrimental effects on a hotel’s revenue, profitability, and overall brand perception

Rethinking your pricing approach and taking the first steps to a more a profitable Open Pricing strategy doesn’t require significant investment

If you think the benefits of dynamic pricing outweigh the challenges, here are tips to help you apply this strategy and enhance your competitive advantage