pricing

Competitive hotel rates aren’t just about being cheaper than competition. It’s knowing your value, understanding your guests and pricing with purpose

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

When comparing the hotel direct rate to best available OTA offer, we see in 75% of cases at least one OTA displays a lower price than brand website

By embracing data driven decision-making, you can achieve revenue growth that is more than just a number, it is your commitment to guest satisfaction

For hotel general managers and revenue managers, the message is clear: success and profitability depends on embracing systems that are built to learn

The guest perspective unveils a strategic opportunity for hotels, which might traditionally view the arrival of low season with some uncertainty

You could offer enticing, direct booking only perks – like free parking, welcome drinks, early check-in, or even exclusive rate discounts

The revenue from short stays can range from 60% to 70% of the night price, creating a compelling financial incentive for hotel operators

Selling out too quickly on peak night will cost you more revenue from the empty shoulders than selling a group rate that is too low

Many hotels default to price competition because their offering is undifferentiated. When everything looks the same, what else is there than price