pricing

How Independent Hotels Can Boost Bookings This Valentine’s

To attract more bookings, try doing something a little different. Here are some ideas for captivating travelers this Valentine’s Day

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stack of coins arrows pointing up and a graph going upwards reflecting how hotels should develop strong revenue strategies for Q1 before the pressure ramps up later in the year

How Strong Revenue Strategies Approach Q1 With Intent

The strongest revenue strategies use Q1 to tighten fundamentals, correct any drift from the previous year, and put guardrails in place early

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the words chance and change spelt out reflecting the need for hotels to change these 5 pricing habits in 2026

5 Hotel Pricing Habits to Finally Kick in 2026

In a busy hotel, pricing can easily slip off your radar. When you wait too long to respond to shifts in demand, you miss your window to optimize revenue

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Why Best Rate Guarantee is Irrelevant for Luxury Hotels

The Best Rate Guarantee is used to overcome a lack of trust, but luxury travellers aren’t worried about saving €20. They worry about making a wrong choice

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10 OTA Risks to Watch For in 2026

To reclaim profitability this year, hoteliers must shift from a passive OTA supplier mindset to one of active OTA strategy management

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people conducting a search with futuristic overlay reflecting how ai search is changing the travelers journey through to booking

How the Travelers Journey Is Shifting with AI

AI has not eliminated the travelers journey; it has condensed it. Discovery is faster, options are filtered earlier with less touchpoints before deciding

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people grabbing money just like potential guests can respond to strategically applied early bird campaigns

Early Bird Offers: Stop Discounting Late, Start Winning Early

Applied strategically, early bird campaigns allow hotels to capture high-intent guests early, protect rate integrity, and reduce dependency on OTA demand

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letters spelling out the word pricing

Profitable Pricing: Your Hotel’s AI Advantage

Today’s profitable hotels skip the guesswork and gut instinct in favor of precision pricing, recognising the market shifts fast these days

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person searching for flights on a laptop reflecting the airlines shift from static to open pricing

The Future of Airline Optimization: From Static to Open Pricing

By leveraging Offline Reinforcement Learning to optimize pricing and On-Demand Intelligence, airlines can achieve a new tier of revenue maximization

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Shoulder Season: 10 Strategies to Win the “In-Between” Months

Shoulder season guests travel for different reasons than in peak. That means you don’t “sell the same stay cheaper”, you sell a different reason to book now

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