pricing
3 Ways Revenue Management Lifts The Guest Experience
Here are 3 powerful ways that adopting revenue management is one of the best things you can do for your guest experience
4Ps of Revenue Management: The Virtuous Circle to Boost Bookings
Have you ever wondered why so many hoteliers struggle to maximize their revenue despite putting in a lot of effort? As a revenue management expert, I often see properties focusing […]

Guests More Rate Conscious, Shorter Booking Windows Normal
Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value
Hotel Industry Update: Booking Trends and Top Performing Offers
Summer travel season is in full swing, and it’s time to dial in your booking strategies. From the latest trends and spend to the most successful hotel offers, our experts […]
Fair Share of the Market: What Is It and How To Calculate It
“Fair share” is the average performance of the competitive set, for any given metric. If you perform better than this average you can be said to be “above fair share”, […]
The Five Stages of Rate Parity Acceptance
Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to […]

How to Build Segment-Specific Pricing That Actually Converts
Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates
The Old Rules of Revenue Management Are Dead
Modern revenue management isn’t about complex math; it’s about hospitality and understanding people. We debunk three damaging myths in revenue management

“Same Time Last Year” Is Dead: Rethink Revenue Management
With legacy RMS tools, revenue managers were often limited by internal data and manual processing. AI unlocks agility reducing the risk of missed revenue
How Consistent Pricing Builds Trust and Drives Direct Bookings
When travelers see the same pricing across all platforms, it signals fairness – cultivating trust, a driver of guest loyalty and repeat bookings