pricing

3 Ways Revenue Management Lifts The Guest Experience

Here are 3 powerful ways that adopting revenue management is one of the best things you can do for your guest experience

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4Ps of Revenue Management: The Virtuous Circle to Boost Bookings

Have you ever wondered why so many hoteliers struggle to maximize their revenue despite putting in a lot of effort? As a revenue management expert, I often see properties focusing […]

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of balancing rate optimization with perceived value as guests still demonstrate rate consciousness

Guests More Rate Conscious, Shorter Booking Windows Normal

Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value

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Hotel Industry Update: Booking Trends and Top Performing Offers

Summer travel season is in full swing, and it’s time to dial in your booking strategies. From the latest trends and spend to the most successful hotel offers, our experts […]

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Fair Share of the Market: What Is It and How To Calculate It

“Fair share” is the average performance of the competitive set, for any given metric. If you perform better than this average you can be said to be “above fair share”, […]

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The Five Stages of Rate Parity Acceptance

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to […]

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different coloured pawn pieces reflect importance to hotels building segment specific pricing that actually converts

How to Build Segment-Specific Pricing That Actually Converts

Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates

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The Old Rules of Revenue Management Are Dead

Modern revenue management isn’t about complex math; it’s about hospitality and understanding people. We debunk three damaging myths in revenue management

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Thumbnail image for youtube conversation with hotellistat talking about how same time last year revenue management is dead

“Same Time Last Year” Is Dead: Rethink Revenue Management

With legacy RMS tools, revenue managers were often limited by internal data and manual processing. AI unlocks agility reducing the risk of missed revenue

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How Consistent Pricing Builds Trust and Drives Direct Bookings

When travelers see the same pricing across all platforms, it signals fairness – cultivating trust, a driver of guest loyalty and repeat bookings

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