pricing

By understanding how price adjustments influence customer demand, you can pinpoint the ideal price that strikes the right balance

Successful discount hotel rates management requires a delicate balance between attracting price-sensitive guests and maintaining profitable operations

By optimizing occupancy and maximizing average daily rates, dynamic pricing ensures every room generates the highest possible revenue

In addition to aligning offers with guest behavior and preferences, some rate plans are designed to reward desired traveler behavior

Dynamic pricing requires a sophisticated understanding of market trends and demand forecasting. Hotels with less advanced pricing strategies may struggle

Coupons have proven, time and again, that they are a highly effective sales tool. Here are some ways to use them to your advantage

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods

Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely

We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis

Managing room categories is one of the most challenging aspects of hotel revenue management. It’s especially important for small independent properties