pricing

The decision to discount is driven by the desire to hit short-term revenue targets, or stay competitive, but these discounts have long-term implications

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest

Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move