pricing

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

From personalising guest interactions to optimising marketing campaigns, AI offers opportunities to elevate operational efficiency and guest satisfaction

Let’s take a look at a few inspiring examples of how hotels can bring the winter spirit to life through personalized website experiences

Not only can pricing become more personalised, but also the entire package and experience. I expect attributes and individualisation to play a bigger role

As a visitor levy starts to roll out, you will face an extra cost on bookings in some locations and you will need to make a decision

To move towards an active strategy, you need to build your logic around pickup and pace. Here is how to turn your hotel forecasting into a growth engine

Implementing dynamic pricing doesn’t require an enterprise-level RMS or dedicated analytics teams. The following five strategies represent proven approaches

If you’re in the office thinking, “Why aren’t these numbers behaving how they should?” you’re not alone. The market is shifting quickly, and not predictably

Real-time business intelligence will define the leaders of 2026. Operators will expect live occupancy, ADR, labor cost, and expense data

Constant downward price movements undermines price integrity and makes any form of active pricing strategy difficult in the long term