pricing

What’s actually happening is not a drop in demand, it’s a shift in how that demand behaves and that shift is where hotels either win or fall behind

Successful pricing strategies should be based not only on data, but also on a deep understanding of human decision-making psychology

In a highly volatile environment, taking a “set it and forget it” approach to pricing and inventory management is risky

There is a balancing act between occupancy, rate, and long-term positioning, and those trade-offs do not lend themselves to simple pricing decisions

Today’s traveler wants eco-conscious stays and budget-friendly hotels, so marketers must learn to balance low-cost actions with high-impact initiatives

For hotel chains and groups, the Spring seasonal surge is not just a revenue opportunity. It’s a testing ground. Here are five proven approaches

What follows is a synthesis of the core data challenges that customers and prospects across the industry are actively working to resolve in 2026

A forecast that is consistently off isn’t just inconvenient, it means pricing decisions made on shaky foundations and demand opportunities that go unnoticed

Event space revenue extends beyond basic rental charges for the space. Think about F&B, catering, A/V equipment leases, and event-specific services

With major events we know rates are going to be sky high, but the real revenue opportunity for standing out is in restriction management