Pods & Vids
To Sell or Not Sell? Now That Is A Question!
We are posing the question to sell or not to sell, after the last 18 months why are we even asking that question, surely we just take the business?
Get Predictive: Moving Beyond BI and Forward Looking Data
In this discussion we consider how data analysis can go beyond business intelligence and forward looking data and explore predictive algorithms through AI
Hotel Group Business: Where the RM and DoS Butt Heads Unnecessarily
In this discussion we look at one simple area where a hotel property DoS and a Revenue Manager can butt heads where it really isn’t necessary
Why Hotel Marketing Needs to Move Beyond ROI and ROAS
In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS
German Hotel Market Update, Group Business and Changing Compsets
We reflect on changes in the German hotel market over last 3 months. Touching on different regions, inbound travel, groups business, pricing and compsets
The Hotel Mindset: Is It More Like Nokia or Apple?
Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type
7 Hotel Commercial Mistakes and What To Do About Them
7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve
Google Free Booking Links – Less Theory, The Hotel Results Are In !!
It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements
Meetings and Events Are Returning …. So Now What?
We explore the impact of Covid on Hotel Meetings and Events, where is demand coming from, picking up 2021 and into 2022 and Space as a Service
GuestEQ “Who Are We?” – In Conversation with Scott Curran
Scott introduces us to GuestEQ, the solution, core differentiators and how frustration with antiquated operational practices led to developing the platform