otas

OTAs have become somewhat like your worst best friend. While the exposure properties gain from OTAs is undeniable, many hoteliers are asking themselves if the pleasure is worth the pain. […]

One of the key trends of 2016 will be the growth in data-driven product development and a new start up is carving a niche in this space, writes Andrew Hennigan […]

Hilton and Marriott’s substantial advertising campaigns to entice direct bookings on their websites and to steal share from online travel agencies does not mean the sky is falling for sites […]

Should other hotels with stretched marketing budgets or failing loyalty programmes hand over theirs to Expedia or is there another way? Two weeks ago we published a story that took […]

The independent hotel market in Europe is a big business, big in terms of employment, tourism and contribution to local economies and most importantly for our industry, independent hotels are […]

$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn. That’s Expedia in a nutshell. One of the largest travel sites in the world, Expedia and […]

Online Travel Agents (OTAs) are known as an effective distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings in an effort to reduce commissions paid […]

In any form of combat, there are victors and losers. In the battle over hotel rate parity, however, there are a number of constituencies with stakes in the fight. Because […]

Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute.  But in the world of e-commerce, brands work tirelessly to convince customers […]

The bidding war for Starwood Hotels & Resorts Worldwide Inc. made global headlines as Marriott International Inc. fended off China’s Anbang Insurance Group Co. to become the world’s biggest hotel […]