otas

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship

With direct interventions coming from national regulators and pan-European legislation, Booking faces unprecedented scrutiny

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically

Today, your pickup curve is a complete mess. In short, your pickup curve isn’t curving anymore – because guest behavior broke it

When comparing the hotel direct rate to best available OTA offer, we see in 75% of cases at least one OTA displays a lower price than brand website

Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers

Hospitality may see radical sweeping changes with respect to rate parity with some countries already banning OTAs from using rate parity agreements