otas

Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

Travelers using OTAs for research and planning highlights the importance of having a brand presence beyond your owned website

There are many providers that could be considered among the best third party hotel booking sites, but not every site is the right choice for your business

Hotels must strike a balance between OTA and direct bookings, and here are some steps that will help you to start converting OTA guests into direct

Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:

Understanding and effectively managing Customer Acquisition Cost (CAC) is critical to profit-oriented Revenue Management

Prioritizing profitable bookings along with maximizing occupancy and driving revenue from direct bookings offers the greatest cost-cutting benefits

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance