otas

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

Booking.com, Agoda and Traveloka continue to hold the top three positions, bringing in the highest revenue for partner hotels

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel