otas

According to a recent ReviewPro webinar survey, 83% of hotels said they are focused on converting OTA users into direct bookers. Another poll during the event also found that 59% […]

Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]

A cyber war has erupted in recent weeks between major online travel agencies such as Expedia (EXPE) and Priceline.com (PCLN) and hotel chains over how some discounts are being offered […]

The average booking value hotels are realizing on their direct website is nearly double the value they are receiving from third-party booking channels, the global hotel industry’s leading cloud platform, […]

Priceline Group Interim CEO Jeffery Boyd believes hotel chains should reconsider their efforts to withhold their lowest rates from the largest accommodations player on the planet. “I wouldn’t express it […]

From cost per acquisition to qualifying fences and ensuring rate parity with the comp set, Pamela Whitby hears what is keeping three US-based hoteliers awake at night What keeps hoteliers […]

Can hotels win the direct booking wars? Or are the online travel agencies (OTAs) like Booking.com and Expedia just too big to fail? Those are two questions no doubt weighing […]

Ranking on the first page of Google’s results has become an increasingly difficult task over the last few years. With competitor sites, third party vendors, and algorithms to worry about […]

InterContinental Hotel Group‘s half-yearly results have a couple of asides around its tech and digital performance among the details around signings and pipelines, currency fluctuations and medium-term per annum capex […]

At first, to Christine Compo-Martin, the Expedia.com search results looked like a mistake. As she queried the site for a hotel room in Philadelphia, she found properties without photos. “Honestly, […]