otas
Watch What Happens When OTA Users Actually Shop Online
Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many […]
Expedia “Real-time Feedback” – what’s so special?
If there’s one subject that divides hoteliers, it’s TripAdvisor — don’t worry, though, that’s not what this column is about. Well, not mainly. Instead, I want to talk a little […]
Will Priceline Muscle in on Hotels With Loyalty Program
What’s good for the goose is good for the online travel agencies, too. Commenting on major hotel chains offering exclusive loyalty rates to their members in an effort to undercut […]
Expedia CEO says commissions may come down
Expedia Group CEO Dara Khosrowshahi expects commissions to come down as the OTA looks to pass on lower fixed costs achieved through growth not only to shareholders but hotel partners. […]
Reduce Your Reliance On OTAs By Understanding Customer Expectations
In the 20-some years since Microsoft launched Expedia, we have seen a lot of changes in the online travel agent space. There have been so many startups, each offering some […]
Ctrip’s Strategic Threat to Expedia, Priceline and Everyone Else
If you want to understand the nature of Ctrip’s global ambitions and strategy, just let the CEO take you on a guided tour of China’s largest online travel agency, and […]
The difficult coexistence between Booking.com and your website
Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the “enemy”. That is not the case and we do not […]
Expedia is wrong: a better direct price does make money for the hotel
Expedia has stated on many occasions that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. We do not share their […]
The sun rises on online travel in Africa
As prices for minerals rise, Africa’s business travel sector is benefiting and a number of firms are gearing up for a predicted boom in online travel. Sally White reports Money […]
Key Strategies to Shift Bookings from OTAs to Direct
As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. NB: This is an article from Milestone […]
