otas

In this article, we recap the third presentation from our Digital Marketing Summit for Hoteliers, “Winning the Hotel Booking.” The Booking phase is perhaps the most important phase of the […]

When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, increasingly, Ctrip? Not anytime […]

According to Geoffrey Moore in his book Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet, stock price is a measure of future potential […]

The Battle against OTAs isn’t just fought at the traveler’s booking stage. In this highly competitive market, hotels much deliver exceptional service if they are to succeed. OTAs are an […]

In the modern travel market, online travel agents have successfully retained the lion’s share of online travel bookings made by users – according to a 2016 Phocuswright study, 66% of […]

NB: This is an article by Revinate It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel […]

It was only a few years ago that the growth in the global economy — and that of travel — was centred on the so-called BRICs (Brazil, Russia, India and China). Each […]

Hotel room rates in the top-25 most popular U.S. destinations are averaging $219.06 this October, up from $212.57 in September, according to online hotel room price indices from trivago’s unique […]

A recent Morningstar study, “Hotel Direct Booking Campaigns Won’t Hurt Priceline and Expedia Says Study,” asserts that the impact of major chains’ direct booking campaigns on online travel agencies will […]

These days, hoteliers talk a good game when trying to convince travelers to book directly. “Stop Clicking Around,” Hilton urges in a current campaign. “It Pays to Book Direct,” Marriott […]