otas

While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

Adopting dynamic pricing in your hotel, involves a strategic approach to price setting, inventory management, and online visibility on OTAs

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty