otas

OTAs are flooding social, search, and AI-driven channels with budget that independents cannot match. If you do nothing, you are invisible

For many hotels, being listed on two or three big global OTAs feels “enough.” but limiting yourself to a few channels restricts your revenue potential

While a degree of rate fluctuation is a reality in a dynamic market, a persistent rate disparity signals a fundamental flaw in your pricing strategy

This case study offers valuable insights for general managers, revenue leaders, and marketers striving to improve conversion and reduce OTA dependency

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

The latest conversion driver? A perk designed to delight international travelers and boost conversions: free eSIM mobile data for every direct booking

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

The GDS brings forecasting clarity. With structured bookings and fewer last-minute cancellations, predicting revenue becomes more accurate

Booking denied wrongdoing, but the settlement requires it to fully disclose all mandatory fees upfront to align with the FTC’s rule

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results