otas

While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget

While guests book with OTAs for many reasons, you actually have more control over the situation than you realize. You just have to shift your mindset

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]

Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error

According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030

Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship

With direct interventions coming from national regulators and pan-European legislation, Booking faces unprecedented scrutiny