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mirai image How AI is Reshaping the Hospitality Digital Marketing Industry

How AI is Reshaping the Hospitality Digital Marketing Industry

AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players

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pixelated finger clicking on a button saying hotel reflecting the importance of winning strategies to increase direct bookings and checkmate otas

Checkmate OTAs: 5 Strategies to Increase Direct Bookings

Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position

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Booking.com’s New Review Scoring: What it Means for Hotels

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

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How to Stop OTAs Taking More Than Their Fair Share

Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?

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mirai - The DMA Games Begin Booking’s Response and Google’s Trial YouTube Thumbnail

The DMA Games Begin: Booking’s Response and Google’s Trial

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

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DMA Workshop: United Belief Booking’s Not Doing Enough

Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

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words dma and opinion on an image from a mirai article about the dma interpretation and issues created in the digital ecosystem

Why The Digital Markets Act Interpretation is Causing Issues

Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

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No Maps, No Listings: Google’s Hotel Search Test in EU Explained

Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results

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Are OTAs Running Off With Your Customer Relationships?

The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:

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person on a laptop making a hotel booking online maybe illustrating the importance of metasearch marketing for hotels

Cutting Down OTA Commissions to Drive Festive Season Bookings

Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm

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