otas

As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

As we look ahead to 2026, one thing is clear for hotel general managers and revenue leaders: digital distribution and demand generation are becoming less controllable, more automated, and increasingly […]

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

We have been moving steadily away from hospitality (relationships) and toward processing (transactions). AI will not reverse this but accelerate it

Converting an OTA booking into a direct booking guest isn’t just smart marketing; it’s essential for your long-term profitability

There is a clear evolution in how luxury hotel brands acquire new guests with email marketing maturing into a measurable, cost-effective channel

Here is the truth: direct bookings are not free. They require significant investment, ongoing effort and a strategic approach

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs