otas

The gap between the price you set and the price the guest pays is often created in the murky middle layer of distribution

Instead of replacing crude outbound tactics with something more sophisticated, the industry largely exited upstream acquisition altogether

Despite all the buzz around OTAs and AI bots, guests still prefer direct relationships with hotels when offered a reason to – they want to be recognized

Marketing fails when it operates downstream of demand formation. So even when marketing looks active, growth feels stuck

Luxury hotels do not have an email problem. They have a demand problem – specifically, a demand ownership problem

While traditional website traffic may be down, hotels can ensure visibility and direct bookings by going back to the basics: storytelling

The problem with hotel distribution today is that most hoteliers are optimising distribution based on accounting numbers, not economic reality

Hotels have a brief window to establish AI visibility before the competitive landscape takes shape. Those who act now help shape what AI learns to recommend

When you push harder for direct bookings, something changes. Something most hoteliers don’t account for until too late. Your total booking volume drops

To reclaim profitability this year, hoteliers must shift from a passive OTA supplier mindset to one of active OTA strategy management