otas
No Maps, No Listings: Google’s Hotel Search Test in EU Explained
Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results
Are OTAs Running Off With Your Customer Relationships?
The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:
Cutting Down OTA Commissions to Drive Festive Season Bookings
Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm
The EU DMA: Impact on Google, Booking.com and Beyond
We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com
How Hoteliers Can Outperform OTAs Without Outspending Them
Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them
How to Boost Direct Bookings with Effective Data Use
Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings
What is Hotel Room Type Mapping and the Benefits?
Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing
Are Third Party Sites Holding Your Profits For Ransom?
You’ve just had a fantastic month. Occupancy rates are up, guests are raving about their stays, and you’re feeling on top of the world. NB: This is an article from […]
From OTAs to Open APIs: Embracing the Next Inflection Point
The rise of OTAs is a stark reminder of the consequences of missing an inflection point. It is key to recognize and adapt to pivotal shifts in the industry
Why Your Hotel Direct Bookings Are Falling Short (And What To Do)
Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings
