otas

The future contest is not over where bookings are processed. It is whether the hotel is specified before the agents begin to optimize the path

AI has well and truly entered the mainstream and for travellers it’s becoming just as essential as Google and TripAdvisor used to be

If the conversation becomes the storefront, and the storefront shapes the shortlist, who ultimately owns the guest relationship?

A growing network of predatory OTAs and rogue affiliates are aggressively bidding on boutique hotel brand names and siphoning off your most valuable guests

The important question is not how to increase traffic. It is why so many guests hesitate at the final stage of decision-making on the hotel’s own website

Over the next five years, expect OTAs to compete to influence decision formation. That is not evolution. That is a structural shift in bargaining power

We break down what rate parity really means today, what has changed, and why hotels need to rethink how they protect their direct channel

The gap between the price you set and the price the guest pays is often created in the murky middle layer of distribution

Instead of replacing crude outbound tactics with something more sophisticated, the industry largely exited upstream acquisition altogether

Despite all the buzz around OTAs and AI bots, guests still prefer direct relationships with hotels when offered a reason to – they want to be recognized