otas

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

The gradual ramp-up this summer is great chance for hotels to be strategic about their return to business and set a better, healthier distribution strategy

Despite early predictions that the OTAs would dominate the distribution landscape, direct bookings are on the up and phone reservations are resurgent

Here, we look at five takeaways from the research that hoteliers should keep in mind about OTA travelers as properties reopen their doors

As an independent hotelier, it’s important to be aware of Booking.com’s expanding loyalty programme. Why? Because it may impact your direct bookings

Is it impossible for hotel direct bookings to overthrow the reign of OTAs? Can independent hotels challenge the two major channels, Booking and Expedia?

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

Wholesalers can play a major role in the way you distribute your hotel rooms and rates. They will never distribute your inventory directly to travellers

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

The use of blockchain technology in revenue management can be applied through inventory management, demand management and pricing strategies