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As more and more travelers pack up and plan trips, hotels will see a proportional rise in guest reviews. NB: This is an article from Travel Media Group This can […]

If your hotel is in rate parity, and guests are not able to book a lower rate, then there are no price incentives to drive them to an outside channel

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity

The Google Hotel Ads product has been revamped to now include two channel listing sections; Paid Ads and a section Google is calling All Options. NB: This is an article from […]

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

The goal of guest feedback is to understand how to refine your guest experience and understand the needs of future travelers hoping to visit your property

Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be