online

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update

As travelers increasingly book hotels online, having a booking engine will make all the difference between staying competitive and giving up direct business

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

Even if guests in your region aren’t ready, or allowed, to start booking a stay right now, it doesn’t mean they’re not searching and planning the next trip

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

Now that we are in the midst of a pandemic and travel has pivoted towards more drive markets, the search for a pet friendly hotel is still just as high