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Hotels that place greater emphasis on maintaining long-term relationships with existing guests rather than pursuing new ones benefit from higher profits

The one piece of tech that could be a true differentiator for an OTA is the skilful application of AI that could help to really understanding the customer

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

Today, social media is more than just a place to connect with your old high school friends. NB: This is an article from Travel Media Group Critical purchasing decisions are […]

According to a study, 52% of travellers visit a hotel website after seeing it on an OTA and 20% of direct bookings happen after a hotel was found on an OTA

Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs

To attract the share of direct sales they’re losing, hotels must match OTAs perceived convenience. One way to do this is implementing a booking engine

Google announced that they are updating their ranking metrics in summer 2021 to include a factor called Page Experience. This will be an important element

Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences