online

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

Reviews are the perfect opportunity to see what your guests really think and for previous guests to communicate their experience to future travellers

While it’s uncertain how indoor dining restrictions across the industry will make people feel, let’s focus on our latest hotels booking trend for now

Direct Messages can feel personal or private, but understanding why guests send you DMs can help you frame your reply, giving a seamless experience

The decisions taken regarding foreign mobility by the UK and Germany, two important markets for Spanish tourism, have had a strong impact on Spanish tourism

Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck

How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?

It is critical for hotels to work towards striking the right balance between reservations from their distribution platforms and online hotel bookings