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How To Increase Your Hotel’s Website Traffic
Let’s look at some proven tactics and strategies that can really boost your hotel website traffic, with little to no budget, and in little to no time
Are You Planning to Include a Payment Gateway in Direct Sales Channel?
The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales
Deconstructing the Hotel Conversion Funnel
Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points
How Much Are You Paying in OTA Commission and How to Reduce it?
Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings
4 Behaviour Myths Stopping Guests From Booking (And How To Fix It)
Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking
Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)
This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking
How Phuket Sandbox Campaign is Impacting Hotel Booking Trends
We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening
What Were Booking Trends Like in May?
The good news regarding the reopening of hospitality across Ireland in April meant that May was a strong, positive month for bookings as the country’s collective sentiment lightened and optimism […]
Amazon Blocking Google FLoC Could Seriously Weaken Fledgling System
Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser
5 Tips To Get Your Hotel Website Ready For This Summer
Many hotels fail to tailor their website to the season, choosing instead to keep the same design and offers all year. But every season has its own dynamics