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How To Increase Your Hotel’s Website Traffic

Let’s look at some proven tactics and strategies that can really boost your hotel website traffic, with little to no budget, and in little to no time

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man on a laptop with a credit card possibly booking a hotel room reflecting the importance for hoteliers to calculate their guest acquisition costs

Are You Planning to Include a Payment Gateway in Direct Sales Channel?

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

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Deconstructing the Hotel Conversion Funnel

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

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How Much Are You Paying in OTA Commission and How to Reduce it?

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

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4 Behaviour Myths Stopping Guests From Booking (And How To Fix It)

Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

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attractive picture of a sandos resort hotel can be used in google ads to increase demand

Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

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phuket thailand is popular holiday booking destination with their sandbox campaign

How Phuket Sandbox Campaign is Impacting Hotel Booking Trends

We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening

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What Were Booking Trends Like in May?

The good news regarding the reopening of hospitality across Ireland in April meant that May was a strong, positive month for bookings as the country’s collective sentiment lightened and optimism […]

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Amazon Blocking Google FLoC Could Seriously Weaken Fledgling System

Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser

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5 Tips To Get Your Hotel Website Ready For This Summer

Many hotels fail to tailor their website to the season, choosing instead to keep the same design and offers all year. But every season has its own dynamics

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