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Hotel Website Design & Usability Non-Negotiables
Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue
Booking.com Review Guideline to Managing Hotel Guest Feedback
Let’s explore why review insights for hotels matter, how to optimize your Booking.com presence and key tips for feedback management
How Does AI Agent Operator Feel About Your Booking Engine?
We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room
Your Website Is Your Shop Window – Make It Count
A new website – or a website refresh – is a big project and there is a lot to unpack. Here we will cover website design core principles
Trust & Authenticity Are Keys to Influencer Driven Hotel Bookings
57% of YouTube users and 54% of Instagram users place strong trust in influencer recommendations – significantly more than traditional advertising
Optimise for AI Overviews: Boost Hotel Visibility in Google Search
Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates
10 Ways Hotels Can Increase Direct Bookings
As the landscape continues to evolve, hotels must prioritize their digital presence and optimize their strategies for direct bookings

Why Include OTAs in Your Hotel Revenue Management Strategy?
Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy
Perplexity AI Introduces New Hotel Search Agent
Platforms like Perplexity, particularly as they develop agentic capabilities, might be the start of a transformation in how travelers find and book hotels
Google Introduces Travel Tool Updates incl. Hotel Price Tracking
One standout addition is a hotel price tracking tool, similar to Google Flights, which helps users monitor price changes. This feature is launching globally