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Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

Let’s break down why WhatsApp is the MVP in hotel guest communications. We’re talking engagement through the roof – far surpassing old-school email

The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

At each journey stage you can turn a guest into a brand champion. Hotels that get it right can gain more referrals, positive reviews and increased revenue

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.