online

In this article, we’ll explore how AI search tools work and how you can make sure your hotel gets mentioned in their responses

If you’ve never heard of AEO or GEO for hotels, you’re not that far behind. The way we search for information online is evolving fast

The funnel has shifted. Discovery comes before search, and social content has become the earliest and often most powerful touchpoint in the guest journey

Booking denied wrongdoing, but the settlement requires it to fully disclose all mandatory fees upfront to align with the FTC’s rule

Whilst the push for direct bookings is understandable, in practice, they often come in short-lived spikes, driven almost entirely by paid campaigns

The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure

These most frequent UX mistakes in hotel booking engines directly lead to lost bookings and frustrated guests, often sending them to OTAs instead

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

Here we answer frequently asked questions about seasonal paid search advertising and provide advice to get you started with your hotel

AI making bookings can sound exciting, but in hotel reservations, this vision faces hurdles which could stop it from becoming a distribution channel