online

Since the guest experience begins with your hotel website, the messages displayed should be engaging and the design visually compelling

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

Here’s what you need to know now about the new EU Accessibility update and how to turn compliance into a guest-winning advantage

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

Wondering when AI will fundamentally alter online research, discovery, and search behavior? If so, you’re already too late

The rise of AI agents is the natural response to this new reality, moving hotels from simple automation to true intelligence.

It is possible to plan your campaigns to ensure you can take advantage of the visibility the OTAs but without overlooking your own goals

Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%