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Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing

It is more important than ever for hotels to increase direct bookings. They give hotels more control over their pricing, marketing, and guest data

To counter these challenges, businesses should prioritize abandoned cart recovery strategies, which yield substantial benefits

We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!

We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities